THE ROLE AND FUNCTION OF FINE ART GALLERY HOUSE OF SAMPOERNA IN THE DEVELOPMENT OF MODERN FINE ART IN SURABAYA

Arifin, Moh (2019) THE ROLE AND FUNCTION OF FINE ART GALLERY HOUSE OF SAMPOERNA IN THE DEVELOPMENT OF MODERN FINE ART IN SURABAYA. TEROB, 11 (2). pp. 21-28. ISSN 2087-314X (Submitted)

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Abstract

Surabaya is a city of business, commerce, industry and is the basis of education in eastern Indonesia. Likewise the bases for the development of modern fine art are in urban areas.Surabaya is a big city with very rapid physical development in everywhere, one of them is the presence of gallery. The fine art gallery is one part of the infrastructure of the social field of art. Fine art gallery has important role and function in the development of modern fine art. In its position, the fine art gallery is a distributor of artworkcreated by artist as producer and presented to the public as consumer. Surabaya is one of the big cities that becominga part of the improvement of modern fine art. Where the basis of the development of modern art is influenced by infrastructure and superstructure synergistically to form the social field of art. In the decade of the 2000s,especially in Surabaya,it hasemerged many new galleries, both established by individual and private institution. Among them is the House of Sampoerna gallery which is a gallery managed by a large enough private company established in 2003 and it is actively holding exhibitions until now.The emergence of the gallery certainly has an impact and influence on the activity of fine art in Surabaya. This can be seen from the increasing exhibition activity held by the gallery. House of Sampoerna gallery as a public space has the obligation to carry out artistic activity and to increase the society appreciation of cultural and commercial values of artwork.

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